Sunday, 20 May 2012
WORTHY OF MENTION PDF Print E-mail

The judges considered, with one accord, worthy of mention five projects, some of which are the best examples of common solutions, some other are more original and show an high graphic quality.


Magut Design srl – Milano		 The brown stylized round arches referring to the winery remind ploughing and express the original function of the Real Cantina Borbonica. The composition is completed by a brown vertical broken line and the logotype on the right side.

Lorenzo Grazzani – Milano		 It proposes an original idea of the identity system by a fluent expression of personalized words and a chromatic model. These element, with the graphic recognition of the rose, repeated in the various uses, define its visual identity, despite the absence of a synthetic sign that can be assimilated to a mark. The judges has considered this project a contemporary expression however it is not mature yet.

Bruno Morello – Udine

Bruno Morello – Udine

 It proposes an elegant composition, with a mark consisting of a central black letter M next to a motif shaped like a golden brace that draws inspiration from a decorative element of the window’s lintel of the tower.
Raffaele Mirarchi – Napoli
Raffaele Mirarchi – Napoli		 The negative profile of the winery’s main structure contains a M of Museum. This project excels for the simple but successful composition and the effectiveness of the sign that interprets very well the concept of the Real cantina Borbonica as container of cultural activities.
Marta Bernstein et Al. – Milano
Marta Bernstein et Al. – Milano		 The symbol, a stylized monogram of the initials of the Real Cantina Borbonica, evokes the contents of the Museum with efficacy. The development of identity is original and successful thanks to the construction of some texture and fleuron drawn from the mark, which allow lively and personal expressions.